About

ABOUT

WHO WE ARE
MARKETING PLAN
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WHO WE ARE

The shopMason team provides marketing and communications support for all Auxiliary Services & Operations departments and serves as a liaison with University Branding. With the mission of improving the quality of life on campus for all students and staff, the team provides integrated marketing strategies and branding guidelines to support departmental initiatives, programs, events, customer services, and more!

Marketing Plan
Students attend SpringFest on the Fairfax Campus. Photo by Evan Cantwell/Creative Services/George Mason University

MEET OUR TEAM

Aliya Rinaldi

Aliya Rinaldi

Associate Director
Marketing & Communications

Nelcy Crespo

Marketing & Graphic Design Specialist

ZI Wang

Web & Digital Content Manager

Anna Simakova

Student
Video Content Creator

MARKETING PLAN

The ASO Marketing Plan serves as a guidebook and resource for all ASO departments to adopt in their daily operations. The plan outlines ASO’s value proposition, service highlights, and SWOT analysis and provides branding guidelines, marketing toolkits, and content ideas for ASO units to promote their services on campus.

CONTACT US TODAY

From branding to promotion, design to marketing, our team can help you plan and launch your next initiatives, programs, and events that build relationships with the Mason community and beyond!

Let Us Help You Achieve Greater Success!

Request A Project
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Aliya Rinaldi

Aliya Rinaldi

Associate Director of Marketing and Communications

Aliya Rinaldi is the Associate Director of Marketing and Communications and is responsible for creating and implementing department-wide marketing initiatives that promote our goods and services to campus and beyond. Working collaboratively with all units within Auxiliary Services & Operations, Aliya oversees the division’s web presence, social media channels, publications, and print collateral as well as departmental events and community-driven programs that highlight local businesses in and around Northern Virginia. Aliya graduated from Christopher Newport University with a degree in Communication Studies and a minor in Journalism. In her free time, Aliya enjoys spending time with her family, cycling, traveling, and cooking.

(703) 993-6865
arinaldi@gmu.edu

Nelcy Crespo

Marketing & Graphic Design Specialist

Nelcy Crespo is the Marketing and Graphic Design Specialist. She is responsible for creating engaging graphics and content for both print and digital collateral for all the units within the Auxiliary Operations & Services. Nelcy enjoys using her skills to contribute to the fast-paced environment of digital marketing and designing content to encourage interests in the operational, services, and retail units. Nelcy graduated from George Mason University’s School of Business with a bachelor’s degree in Marketing. Outside of the office, Nelcy enjoys discovering nearby trails and is a stationery enthusiast.

(703) 993-6867
nrochame@gmu.edu

Zi Wang

Web & Digital Content Manager

Zi Wang serves as the Web & Digital Content Manager and manages the web presence for all the units within Auxiliary Services & Operations. Her key responsibilities include strengthening ASO’s branding and visibility through digital content strategy, web content development, generating web traffic, maintaining functional and reliable web platforms, and enhancing user experience. Zi specializes in marketing and communications in higher education and previously worked in University Communications at Shepherd University. She has a bachelor’s degree in public relations and political science and is pursuing her MBA at Mason.

(703) 993-6775
zwang41@gmu.edu

Anna Simakova

Student Graphic Designer, Auxiliary Services & Operations

Anna Simakova is a student graphic designer for Auxiliary Services & Operations. She assists with print and digital collateral design for ASO units and closely works with ASO’s marketing and graphic design specialist on creating cohesive brand identities for ASO and shopMason brands.

(703) 993-6776
shop@gmu.edu